Hemp Taking Off As Viable Product And Colorado Entrepreneurs Are At The Forefront Of Industry

This article was originally written by Jackson Barnett at Denver Post 

Rianna Meyer doesn’t like talking about herself. When prompted, she ticks off a list of milestones: joining the Air Force, becoming a firefighting captain, finding her way to the Antarctic by way of Thailand. Her words tumble out with quick cadence, ready to talk about her latest adventure: hemp farming.

If she was a record, you would probably want to pick the needle up and play that first part over a few times. Yes, she lived in Antarctica and worked as a firefighter in one of the coldest places on Earth for five years.

Now, she is the vice president of operations for SanSal Wellness’ Veritas Farm in Pueblo. SanSal is an agribusiness wellness company that operates the Veritas Farm from their headquarters in Fort Lauderdale, Fla. The farm grows and processes on-site hemp products that include medicinal oils, lip balm and gummies.

Like with marijuana, Colorado entrepreneurs have been at the forefront of building up hemp as a viable undertaking.

The state cultivates the most hemp out of any state with 30,825 registered acres, according to the Colorado Department of Agriculture. Historically, between 60-70 percent of the registered acres are cultivated.

The state’s mix of a robust agricultural economy, hemp-friendly technology and scientific research on the plant are the key factors for Colorado’s success, said Hunter Buffington, executive director of the Colorado Hemp Industries Association.

“We are leading the country,” she said.

Rianna Meyer, Vice President of Operations at Veritas Farms, is in the hemp oil extraction room on Nov. 7, 2018, in Pueblo. The farm grows and process hemp.

Cannabis’ lesser-known cousin

The cousin of cannabis that has negligible amounts of the high-inducing THC is projected to experience billion-dollar growth over the next few years. But a potential roadblock to the industry growth is the latest Farm Bill that is stalled in the legislative process in Washington, D.C.

The bill would fully legalize hemp farming, a practice that became a causality of cannabis prohibition. By Colorado law, hemp must contain less than 0.3 percent THC (Tetrahydrocannabinol), cannabis’ high-inducing compound.

The hemp industry saw its re-birth in 2014 when that year’s Farm Bill opened the door for its legal growth. The bill allowed cultivation for research purposes and allowed states to institute “pilot programs.” But hemp stayed, and as for now remains, a Schedule 1 drug along with heroin and ecstasy, the DEA’s highest classification.

In Colorado, 2014 was the year that Amendment 64 legalized cannabis and hemp, giving the state’s farmers a head start to grow the crop.

Hemp has more than 20,000 industrial applications, Buffington said. The plant’s by-products can be found in everything from veggie burgers to computer chips; one Colorado company even makes artisanal soaps infused with hemp extracts. But the biggest potential for growth is in medicinal applications. Cannabidiol (CBD) oil, extracted from hemp seeds, has been fashioned into pills, infused lotions and other over-the-counter products.

CBD has become the latest “wonder drug” to hit the market. Companies have touted the oil’s ability to ail a range of symptoms. But science has yet to back up many of the industry’s boldest claims, Derek Thomas, vice president of business development at SanSal Wellness, said.

“There is a lot of disinformation and misinformation out there,” Thomas said.

SanSal produces “full-spectrum” products, meaning they use more non-high inducing compounds than just CBD.

Since research on hemp has only been legal since 2014, much of the science is still being conducted. Thomas has heard everything from hemp being a cure for cancer to Alzheimer’s, unproven claims he feels could pigeonhole hemp oil products into being the next snake oil.

“There needs to be governing bodies that make sure the testing is standardized and efficacious,” Thomas said.

To grow hemp, farmers need to be a registered grower with the Colorado Department of Agriculture. The CDA only regulates the cultivation of the plant, with the Colorado Department of Public Health and Environment regulating the production and sale of hemp products.

Last summer, the the health department released new policy that hemp grown by registered farmers in Colorado can sell their plants for hemp foods consumption provided that it is labeled correctly and under 0.3 percent THC.

Federal law still bans hemp from being in food products, creating blind spots in the regulation of hemp’s growth.

Workers remove stems from dried hemp plants at Veritas Farms, on Nov. 7, 2018, in Pueblo. The farm grows and process hemp.


Passed on Election Day, Amendment X added a new regulation the state’s books that the legislature will have control over. The 0.3 percent limit of THC originally enshrined in the state constitution and will be moved to a legislative matter, giving lawmakers more leeway to shift the bar. The move was launched in anticipation of the federal government legalizing hemp and potentially setting different THC level requirements.

“Having the definition of hemp set in stone by the state’s constitution is inflexible,” Dr. Jon Vaught, founder and CEO of Front Range Biosciences, said.

But giving more control to legislatures could mean stricter regulations if opinion flips.

“Thus far (legislators) earned some credit for the work they’ve done to date, but healthy paranoia is good,” Vaught said.

While cultivation of hemp is spread out all across the state, some old mining towns on the Western Slope are finding new life with hemp.

“Boulder, Larimer, Delta County and Mesa County are four other counties that have a significant number of registrations,” Duane Sinning, director of the Division of Plant Industry at the state agriculture department said.
Joe Trenkle is a busy man these days. He operates 750 acres of bushy green plants in three farms across Colorado, two on the Western Slope in Rifle and New Castle and one south of Colorado Springs in Hanover.

Trenkle is the president and CEO of the All American Hemp Company, a hemp farm and soon-to-be processing company. He found farming late in life and has joined a growing scene of businesses leaders flocking to the new market.

His grandparents were wheat and corn farmers in Akron in northeast Colorado, but the farming gene skipped a generation over his parents, who worked in suburban Denver.

“It is a great time to be a hemp farmer,” he said.

For instance: Nucla farmers dry out their hemp in an old gymnasium, hemp farms are springing up around between wineries in Mesa County, and Montrose recently received a grant to grow their hemp industry.

“There are lots of economic opportunities in rural and agricultural areas,” Buffington, of the Colorado Hemp Industries Association, said.


Hemp has been a part of the U.S. economy before the first drops of ink were put to the Declaration of Independence. In those days, hemp was one of the main sources of textile fiber, used mainly for rope, burlap and ship sail manufacturing, said Les Stark, a board member of Pennsylvania hemp industry council and hemp historian.

Raymond Weil works on trimming one of the mother plants at Veritas Farms on Nov. 7, 2018, in Pueblo. The farm grows and process hemp.

This article was originally written by Jackson Barnett at Denver Post